Li Bing Bing on Gucci's new ad campaign.
After a star-studded weekend in Shanghai, Gucci has revealed a new campaign starring a gorgeous Chinese actress.
Li Bing Bing shows off Gucci fine jewelry, timepieces, and handbags in the Solve Sunsbo-shot campaign, debuts this month across Asia.
Li Bing Bing in Gucci's new ad campaign.
"Li Bing Bing has an effortless beauty ans an innate sophistication," said Frida Giannini in a statement.
"Working with her has been rewarding - she has the optimism and the talent that go hand-in-hand with individual style. She embodies the Gucci woman with her contemporary femininity."
"I am delighted to collaborate with Gucci on this new campaign," said Bing Bing. "Frida's vision is very inspiring, and I truly enjoyed interpreting every iconic piece from the House's vibrant legacy."